Ready, Set, Go: EFDS Unveils Active Summer Fun Campaign

Callum July 24, 2015 0
Ready, Set, Go: EFDS Unveils Active Summer Fun Campaign

The English Federation of Disability Sport tells us about the aims of its new Active Summer Fun campaign

Active Summer Fun is an exciting new campaign created by the English Federation of Disability Sport (EFDS) and national disability sport organisations (NDSOs) that aims to support more disabled people in finding ways to be active during the warmer months.

Supported by Sport England, Active Summer Fun will help disabled people find the best information about activities that they’re ideally suited to, and put them in touch with people and organisations that are well-placed to support them in their efforts to be more active. The campaign is being backed by a vibrant promotion across various media channels throughout the months of July, August and September.

PX 14-5189-017Get motivated
This summer is jam-packed full of activities for disabled people to enjoy. Whether it’s taking part in sport at a local level or being among the spectators at an international tournament, the next few months are crammed with exciting opportunities. Even long after the summer is over, the organisations involved will continue working together, encouraging more people to be active.

Regardless of what the weather brings, being active both indoors and out can be great fun – and fun can be a great motivator for keeping up active habits.

The stark reality is that disabled people are half as likely to be active as non-disabled people. Our research [PDF] has shown that disabled people are often unsure about where to find out about activities happening near them.

Disabled people can search through a range of participation online via the Active Summer Fun page on the EFDS website, ask any questions and share their own personal experiences of being active, so that others can learn from them.

The campaign is being run with the support of the following eight NDSOs:

British Blind Sport
Cerebral Palsy Sport
Dwarf Sports Association UK
– English Learning Disability Sport Alliance (a partnership between Mencap and Special Olympics GB)
LimbPower
UK Deaf Sport
WheelPower

PX Campaign banner higher res 3We’re hoping to encourage all providers, from national governing bodies of sport to county sports partnerships to get involved in Active Summer Fun and organise a participation event that can be added to the campaign calendar.

 

You can find out more by visiting the campaign page at www.efds.co.uk/ActiveSummerFun

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